William Roth

Poster and guerilla marketing for Small Things show at the Lander Art Center. (2012) Posters were put up around town and pennies were placed, face up, around town hoping to be found.

T-shirt Graphic for International Climbers Festival (2012). Inspired by a mix of western grit and climbing mythology. The graphic was also used on the brochures, tickets, and board award. www.facebook.com/climbersfest

My roommate makes beer. I make labels for it. This is the Pale Ale by Black Dog Brewery. (2012) I set up a camera facing out our back window and shot continuously during the week. Then I used a different photo for each label. So meta dynamic!

My roommate home-brews his own beer. I make labels for it. This is Yellow Beer by Black Dog Brewery. (2012)

Stamp for Peggy. (2012) From baby blankets to winter hats, my mom knits like crazy. This stamp can be used on an envelope or card stock to be included along with her creations. The typeface used was custom made for this project and is now a work in progress.

Website for Speed’s Heating & Cooling. (2012) Wordpress site for Lander, Wyoming based company. Speed’s has been installing residential and commercial heating and cooling systems for over 25 years, including geothermal. http://speedsheating.com

Poster for Audubon Wildlife Art Show at the Lander Art Center. (2012)

Eagle Uniform & Supply direct mail postcard. (2012) The goal was to stay within an established brand identity, but create a new postcard without cheesy stock images. I took inspiration from a line card that displayed a variety of floor mats stacked like playing cards, and found uniforms that closely matched the existing color scheme.

Poster and tickets for Valentine’s Day at Old Town. (2012) The poster at the bottom with the hand lettering was an unused concept. http://oldtowncoffee.net/

Poster for High on the Wind Rivers viewing party at NOLS Headquarters. (2011) Video: http://www.youtube.com/watch?v=X7HuOOQrEZA “This 16mm film was shot and directed by Richard Catron in Wyoming in 1970. It was recently rediscovered and digitized to preserve its integrity for future NOLS generations.”

Old Town Coffee Gift Cards. Mandy and Nikki served as art directors, I was the designer for this project. (November 2011)

Climb Strong blog update and identity. Blog is now more usable, modern, and has social integration. IM STRONG identity based on attitude that anyone can climb strong if they try hard. Also included are some unused brand concepts. (September 2011)

A range of logo concepts presented to SHICKADOO.com. (2011)

Personal type experiment. Using grass as a brush to create a new font. (August 2011)

Ordered pizzas to WK12 as a deliverable for part of my application. Sent these photos along in a tweet so they would know it was me. (August 2011)